Posts Tagged ‘Personal Branding’
How to Grow a Business
Wednesday, August 17th, 2011Join dozens of today’s most influential business minds as they share tips and strategies, via video, to help you grow your business, leverage opportunities and increase profits. Each speaker will share a 5-15 minute video with a specific tip based on their expertise.
Here are some of the speakers:
Guy Kawasaki
Chris Brogan
Michael Stelzner
Scott Gerber
Dan Schawbel
Josh Kaufman
Amy Cosper
and more …
Cost?
The event is free of charge online during the main event dates (September 12 – September 23). You get free, instant, on-demand access to the entire line-up of presenters.
Sign up here
Recruiters Troll Facebook for Candidates They Like
Tuesday, August 9th, 2011More companies are trying to tap Facebook Inc.’s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.
Facebook’s use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database, candidates tend to value referrals from their connections on Facebook more. Read more here
How to build a personal brand for career success
Thursday, July 14th, 2011Dan Schawbel, author of Me 2.0, speaking at the Google Boston office about building a personal brand for career success. Dan is the Managing Partner of Millennial Branding, LLC and has been recognized as a personal branding guru by The New York Times.
5 Ways To Build Your Personal Brand On Google+
Tuesday, July 12th, 2011By Dan Schawbel
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real life. You treat your family different than your friends, and much different than your co-workers, when it comes to what you say and how you say it.
My first impression of Google+ was that it felt like a cooler version of high school. You won’t be included in certain Circles, but you will be included in others, based on who you are, what you do, and the strength of the relationship you have with people on the platform.
The word “friend” has changed significantly due to the popularity of social networks like Facebook. Research says that we don’t know one-fifth of our Facebook friends. The more people you add on Facebook, the more noise there is and the harder it is to publish content that your following will want to respond to. With Google+, you have complete control over who sees what and that’s important when you’re trying to establish your brand, while protecting your online reputation. Here are six things you can do right now to start building your personal brand on Google+.
Here is a quick excerpt:
1. Complete your Google profile
2. Create your Circles to distinguish your contacts
3. Use the Sparks feature to start discussions around your expertise
4. Control who you associate with
5. Huddle and Hangout with your closest contacts
Read complete article here.
Shake Up Your Chances of Getting Ahead
Monday, June 27th, 2011Who knew that June 28 was National Handshake Day? Apparently, Beverly Hills Manners expert Lisa Gache did and, in honor, she has some great advice on how to use this all-important form of frontline physical contact to catapult yourself to the top.
“A strong emphasis is placed on a firm handshake because it speaks loudly about credibility, confidence and professionalism,” says Gache, whose tips have been featured everywhere from CNN and the “Today” show to USA Today and The Huffington Post. “Make sure every meeting begins and ends with a handshake. In a professional setting, it doesn’t matter who offers a hand first, however, the person who extends a hand first typically has an advantage because it shows initiative and is perceived as being in control.”
When it comes to a job interview, extending your hand for a shake shows comfort and confidence — even if you’re feeling nervous and insecure, a firm handshake can help disguise that. You have to make sure you do it correctly, however.
What does the correct handshake involve? Gache describes it like this: Read more here
Source: AOL Jobs
A Handshake Says a Thousand Words from lisagache on Vimeo.
Background Checks Now Include Twitter, Facebook
Saturday, June 25th, 2011Surviving a background check just got tougher. And it’s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires.
If you’ve ever posted anything that suggests you might be somebody who likes a racist joke, drinks too much booze or maybe is a bit too fond of guns—these all can be grounds for an employer telling you, “Thanks, but no.” Read more
How Job Seekers Can Build Their Online Brand
Tuesday, January 18th, 2011Personal branding. The term was used so much last year that it’s almost become cliché, yet you can bet it’s only going to become more ubiquitous in 2011.
But what does personal branding mean, exactly? And how can job seekers use it to their advantage?
U.S. News spoke with Dan Schawbel, managing partner of Millennial Branding, a personal branding company, and author of Me 2.0: 4 Steps to Building Your Future about steps job seekers can take to build a quality presence online. Excerpts:
Can you start by explaining what personal branding is and how it applies to job seekers?
Personal branding is a process by which you uncover what makes you special, relative to everyone else who is competing for the same opportunities, and then communicate that to the right audience … You need to take control of your brand, project the right image, and capitalize on your personality.
Continue reading here
Personal Branding Pledge for 2011
Wednesday, January 5th, 2011By: Nance Rosen
This is my year.
This is the time when I re-launch my life.
I blast away to my dreams and my visions
I leave behind ties that bind me for no reason.
This is the season of my greatest leap forward, into my zone.
I decide who I am and how I want to be known.
I own my place on this planet, and whatever is beyond it.
My trajectory goes exactly how I want it.
This is the journey of my lifetime with no concessions, just blessings.
I defy anyone who tries to quell me, or compel me into squandering my time.
I defy gravity.
I defy the odds.
I do what I have never done before. I will soar. I will be more.
This year I am the greatest iteration of who I can be.
Because this is my time, this is all about me.
I don’t care what I was; only what I can be.
I have the strength; I have the will. I am ready for the fight.
I know how to accomplish things that seem larger than life.
It’s done in small bites, so it’s easy for me.
I am voracious; I am courageous; I am prepared to be outrageous.
I know where I am going and how to exit the past.
This is my year; this is my life.
Now I get what I want and I get it real fast.
Author:
Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerose
We’re All Entrepreneurs Now
Thursday, December 9th, 2010The Great Recession has changed many mindsets – and accelerated critical emerging trends.
Do you still believe once you find “just a job” with a solid company, you’ll be okay? That you can then relax for the next decade; life will be fine?
Those days are gone.
Everyone – and I mean everyone – now needs to think of themselves as “talent” to be managed, or as a personal brand to be promoted – either by ourselves, our employers, or our next employer. In other words, we all need to think of ourselves as entrepreneurs.
When do we need to start thinking this way? Now.
Whether you’re in college, already in the workforce, or a Boomer workforce veteran – you MUST be building your personal brand. Your competition is already there – on Twitter, Facebook and LinkedIn cultivating their online reputations and networks; building their brand. Read more here
Source: The Savvy Intern
Why do Students Need Business Cards?
Saturday, September 11th, 2010Student life does not ordinarily revolve around business cards. But it is important to start building your personal brand already during your university years. Doing so will get you ahead of the majority of your classmates and will serve you well when the time comes to start applying for that first job.
Having business cards on hand will help when…
… you suddenly meet an employee of a company you’d like to work or intern for
… you want to differentiate yourself at a careers’ fair
… a recruiter asks for your contact information
… you want to seem professional
… you receive someone’s card and they ask for yours as well
… you’re talking to someone who has your dream job and you want to be able to follow up and get some more tips on how to get where they are
What should I put on my card?
How can I get my cards?
Continue here
By: Anna Manasova
Source: Student Branding Blog
Have you used business cards as a student before? Tell us about your experience in the comments.
If you need help with your business card or job research, please contact us here
Alumni panelists exchange business cards with students and fellow USC Law grads