Posts Tagged ‘Personal Branding’
Peter Sterlacci left a secure corporate job to pioneer a personal branding ‘cultural shift’ in Japan.
In my video, I tell the world that while personal branding is a must nowadays, I believe business owners and jobseekers should focus first on discovering and understanding their whys.
I was tremendously inspired by Simon Sinek and his community when I decided to talk about 3 simples to discover one Why.
I ask a critical question – Do you like your job or do you love your job? Why do you do what you do?
Watch the video and tell me what you think.
How do you stand out in a culture that teaches you to fit in? Does the nail that sticks out always have to be hammered down? In some cultures, standing out is expected. In others, like Japan, people value their in‐group identity. For Japanese, the idea of unearthing your unique attributes and using them to stand out and differentiate yourself from others can be a challenging concept to embrace.
Rasheryl McCreary and her guest, Peter Sterlacci, “Japan’s Personal Branding Pioneer” explored the changing world of work that is requiring Japanese to shift into the concept and value of personal branding as a career builder.
In this episode, Peter busted common cultural myths about personal branding in Japan and outlined how on‐the‐move professionals in Japan can embrace personal branding and still honor the “we” while standing out and being “me.”
Last month, I was on a panel at UCLA on helping foreign students Navigate the U.S. Job Market, and I met with dozens of great foreign college students.
Here are some of the questions we discussed:
- What has been your experience in hiring international students?
- As an employer, what is the greatest challenge international students face during the job search process?
- What are some general strengths international students possess as an intern and/or employee?
- What are some ways international students can contribute to your organization?
- What top 3 skills / attributes do you think successful employees share?
- How can you tell if an interviewee is interested in the position/company they are applying to?
- How much do tone of voice, body language and grooming play a part in your decision?
- How important is it for the interviewee to be confident in the interview?
- As a counselor, I see a lot of students with soft voices or shyness and I wonder how much does that play a role in your psyche as a recruiter? How could they stand out as competitive applicants to your organization?
- What can international students do to enhance their chances for internship or employment given the competitive job market? How can they stand out?
and more …
Get the full video replay below.
Jean-Marc Dedeyne, CEO and Founder, U in the USA
Sara Gunther, Content Associate, Party Earth
S.K. Moon, Korea Pros, Korea Business Consulting and HR Development
Bernard P. Wolfsdorf, Attorney at Law, Wolfsdorf Immigration Law Group
“It has been a pleasure having Jean-Marc as a panelist on a workshop for international students on how to navigate the job search process for international students. He was so professional, knowledgeable and friendly as a panelist staying longer than required to answer students’ questions as well as provide a wealth of resources for both students and fellow colleagues of mine to utilize in working with international students. Additionally, he is so motivated and easy to talk to-he is the symbol of an international student becoming successful and learning the ropes of business conduct. His resources,experiences and knowledge in assisting international students is something I strive to do in helping international students as well. I recommend him as a coach and a panelist for sure because he has a lot to offer. Thanks so much Jean-Marc for your amazing contribution to our recent workshop. I hope to invite you to future programs.” April 23, 2012 Sanaz Nabati, Career Counselor, UCLA, Career Center
Don’t Know How to Find a Job You Love? Contact us here
Tip-toeing around the idea of starting a blog?
They covered 5 incredible case studies of regular people who became big name bloggers, 5 bloggers who earn over $1 million a year and the 9 essential elements of starting a blog that matters.
By Jean-Marc Dedeyne, Founder and CEO at U in the USA
International students and expatriates in the United States experience a large variety of adaptation and cultural challenges. They also face a nearly universal set of trials when pursuing careers in the United States. Unfortunately, not all of them are lucky to receive the necessary attention, care and consideration to learn how to:
• Leverage their education and experiences
• Adapt to the American culture
• Communicate clearly and concisely
• Build and leverage their personal brands
• Build deep, trusting relationships that create success
• Become the CEOs of their own careers
• Inspire and fascinate the people that are making decisions about them
• Come across as compelling candidates or leaders
• Be perceived to be ready and the perfect match for the position.
U.S. career opportunities for international students and expatriates are more difficult to find that they used to be. To succeed in the U.S. workplace, international students and expatriates must leverage more than their qualifications, go after the opportunities that are never advertised and more importantly go beyond traditional approaches.
Here are some resources to help you transit and leverage more opportunities:
Personal branding – There are four things that the most successful professionals have in common. These are the four principles of career distinction – from the book: Career Distinction: Stand Out by Building Your Personal Brand.