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Posts Tagged ‘Personal Branding’

Why I do what I am now doing …

Wednesday, June 17th, 2015

What do you want to be when you grow up? The truth is that we ARE grown, yet many of us still don’t know what we want. Sure, we may have a job or even a career, but are we truly fulfilled? If not, unfortunately, that is normal. Jean-Marc Dedeyne, knows your feelings because he lived them too.

Born and raised on the beautiful French island of Martinique in a home filled with love but also a bit of dysfunction. In 1993, young and alone he moved to France where he earned a Master’s degree, traveled to 25+countries and spent the first 10 years of his career at SAS and HP. In collaboration with his teams & partners, he generated over $43M.

He eventually moved to the US in 2006, completed an Entrepreneurship’s certificate at UCLA, and started a business. During this process, he had to put his dream on hold to help his father recover from 4 consecutive strokes, improve their relationship and assist family. Then, 3 years later he nearly died in a car accident.

Above all, he rose with grace and an unshakable faith in God.

In the wake of integration challenges he experienced in the US, he felt compelled to help others in the same situation. Ultimately, he started a business called U in the USA helping foreign students, expats, and entrepreneurs adapt to American culture. All in all, he has culturally immersed himself within a community of 3500+ expats. He earned dozens of written testimonials and various media articles in outlets worldwide, which praised him as a disciplined and optimistic self-made entrepreneur with high integrity and a global outlook.

That experience helped him sharpen his true passion as a coach, speaker and writer.  Moreover, after a long time of soul-searching, Jean-Marc Dedeyne made the decision to focus on his only purpose, which is to help others find purpose, so that they feel cared for, liberated to celebrate their differences and empowered to contribute to a greater cause. He is now dedicated to helping foreign born entrepreneurs uncover what makes them unique, capitalize on their strengths, define their aspirations, and find their purpose in life.

Jean-Marc Dedeyne is also writing his highly anticipated new book.

After all, Jean-Marc Dedeyne donates his time to LA Internationals, Ethnic Ministry, International Visitors Council LA, and St. Sebastian Church.

Need help to find your purpose in life? Contact Jean-Marc Dedeyne here or at jmdedeyne@uintheusa.com.

PS: our new website will provide you with more details soon.

Discovering Your Why – The First Step to Building a Personal Brand

Saturday, September 22nd, 2012

I was invited by Peter Sterlacci to share my insights about personal branding during his 30x30x30 “Vlogathon!”.

Peter Sterlacci left a secure corporate job to pioneer a personal branding ‘cultural shift’ in Japan.

In my video, I tell the world that while personal branding is a must nowadays, I believe business owners and jobseekers should focus first on discovering and understanding their whys.

I was tremendously inspired by Simon Sinek and his community when I decided to talk about 3 simples to discover one Why.

I ask a critical question – Do you like your job or do you love your job? Why do you do what you do?

Watch the video and tell me what you think.

Branding “Me” in a “We” Culture

Wednesday, August 29th, 2012

How do you stand out in a culture that teaches you to fit in? Does the nail that sticks out always have to be hammered down? In some cultures, standing out is expected. In others, like Japan, people value their in‐group identity. For Japanese, the idea of unearthing your unique attributes and using them to stand out and differentiate yourself from others can be a challenging concept to embrace.

Rasheryl McCreary and her guest, Peter Sterlacci, “Japan’s Personal Branding Pioneer” explored the changing world of work that is requiring Japanese to shift into the concept and value of personal branding as a career builder.

In this episode, Peter busted common cultural myths about personal branding in Japan and outlined how on‐the‐move professionals in Japan can embrace personal branding and still honor the “we” while standing out and being “me.”



The New Networking: Ultimate LinkedIn Guide for 2012 Grads

Thursday, June 14th, 2012

by Guest Writer

Reblogged from OnlineColleges.net:

Our New Networking series has taken a look at how social media sites can be used as powerful networking tools for new college graduates, sharing our best picks for tips, tools, and more for FacebookTwitter, and now, LinkedIn.

Today, we’re exploring LinkedIn for new grads. We’ve saved the best for last: this site was created with professional networking in mind, and it’s our top pick as the most effective resource when it comes to making meaningful professional connections. Check out our guide to find great ideas for making the most of this great tool, as well as groups to check out and insightful posts for LinkedIn success.


Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking as a new grad.

  • Use it: Too often, students and recent grads shy away from LinkedIn, preferring to use Facebook or Twitter instead. That’s a mistake: LinkedIn is the online destination for professional networking, and you’ve got to be on it to get connected.
  • Create a complete profile: Don’t just give a tiny bit of effort when it comes to your profile; actually take the time to fill it out completely so that you’ll be more likely to connect with others that share your interests.
  • Connect with your classmates and professors: Leaving school doesn’t mean you have to leave all of your connections behind. Bring them with you by reaching out and connecting with classmates, faculty, and friends on LinkedIn.
  • Find a mentor: Use LinkedIn to find alumni, professors, or industry greats that can help you out as you navigate in your new career.
  • Use introductions: If you share a connection with someone you’d like to meet, simply use the introduction form to request that your connection passes it along and helps you grow your network.
  • Connect with all of your past employers: Yes, all of them. You never know which connections can pay off for you, so really take advantage of your full network.
  • Take advantage of resources just for new grads: LinkedIn has recently spiffed up profiles for new grads, allowing users to list projects, honors, organizations, and even courses that you’ve taken in college, all relevant experience that can help you stand out and get connected with more people.
  • Ask for recommendations: Check in with former employers, professors, colleagues, and classmates to greatly improve your LinkedIn profile with recommendations from those who know you in your college/professional life.
  • Be a connector: If you know two (or more people) that should know each other but don’t, take a moment to introduce them to each other on LinkedIn. They’ll appreciate that you thought of them and recognize that you’re valuable as a person who offers assistance and great connections.
  • Don’t neglect keywords: Although you’ll likely connect with people you know, and people they know, others (including recruiters) will find you simply by searching. The best way to get found is to include relevant keywords throughout your profile and summary. Remember to highlight and repeat key phrases and words that do a good job of explaining what you’re all about.
  • Go public: Although you may be concerned about privacy, keeping a private profile is not the way to go on LinkedIn. Open your profile up publicly to connect with new people, and just be careful about what you share.
  • Make small connections: LinkedIn’s co-founder, Reid Hoffman, says that it’s a great idea to do “small goods” on the site, offering congratulations, “likes,” and other little ways to let people know you’re listening and you care.
  • Join groups: This one should be a no-brainer. If you want to network on LinkedIn, one of the best ways to do so is to get connected with others through industry and career groups.
  • Establish yourself as an expert with Q&A: Check out the LinkedIn Answers tool to stand out as a resource in your industry and area of interest. You’ll attract new connections and show potential employers that you’re well-informed.
  • Personalize your connections: When requesting connections on LinkedIn, take a moment to change the template request from “I’d like to add you to my professional network” to something that actually identifies you and why you should be connected with that person.
  • Network in person, too: Use LinkedIn as a way to get connected with people and events that you’ll spend time with in person, deepening connections and finding more resources within your network.

Groups for New Grads

Join and participate in these groups to get connected with relevant new contacts, find resources for new grads, and more.

  • Your alumni network: Take advantage of your college connection and get active in your alumni group on LinkedIn. Some of the best of these include the Boston College Alumni Group and The Penn State Alumni Association.
  • Young professionals groups: There are countless groups on LinkedIn dedicated to young professionals in a variety of different interests. These include those that are industry-based, like Young Professionals in Energy, and location-based, like Chicago Young Professionals.
  • Professional organizations, interest groups: Perhaps the most valuable groups you can join are the ones that cater to your specific career, interest, and industry. Search to find the right one for you, and dive in to become an active member.
  • New Grad Life: Join this group to find discussions on interviewing, job posts, networking, and more.
  • Students and New Grads: Become a part of Students and Recent Grads to get connected with people who want to hire new grads, learn about entry-level jobs available, and find out about news that matters to recent graduates.
  • College Graduate Job Hunters: Find great new jobs, lively discussions, and great connections, all aimed at new graduates searching for jobs in this group.
  • College Recruiting Central: Get insight into how human resources professionals and recruiters are finding new grads like yourself by joining and participating in this group.

Useful LinkedIn Tools

Find a job, discover new connections, and share your portfolio by taking advantage of these great tools on LinkedIn.

  • LinkedIn Student Jobs: LinkedIn has made it amazingly easy to find a job targeted for new grads on the site. Through the LinkedIn Student Jobs section you’ll find a wealth of companies looking to hire recent grads just like you.
  • Beepmo: Using this GPS-enabled mobile app, you can discover new connections based on where you’re located, making finding new people “as easy as checking into Foursquare.”
  • Creative Portfolio Display: If you’ve worked on a lot of projects in college, this app is a great way to showcase your work and show your connections (and potential employers) what you’re all about.
  • Reading List: This app is great for discovering new and relevant books, and also for striking up a conversation with others about what you’ve read.
  • LinkOut: Having trouble finding time to get together with a new connection? LinkOut can take your calendar, your connection’s calendar, and automatically find times in which you can get together.
  • Cardmunch: At events, it’s not always easy to collect business cards and remember to connect with everyone you’ve met on Facebook. Cardmunch automates much of this, automatically transcribing and uploading information from business cards after you take a photo of them.
  • Events: This is a can’t-miss app. Stay on top of events that are important for networking and your career with the LinkedIn Events app.

Helpful Resources

Further explore the ways you can use LinkedIn for professional networking as a new graduate with these blog posts.

How To Navigate the Job Search Process in the U.S.

Tuesday, May 15th, 2012

Last month, I was on a panel at UCLA on helping foreign students Navigate the U.S. Job Market, and I met with dozens of great foreign college students.

Here are some of the questions we discussed:
- What has been your experience in hiring international students?
- As an employer, what is the greatest challenge international students face during the job search process?
- What are some general strengths international students possess as an intern and/or employee?
- What are some ways international students can contribute to your organization?
- What top 3 skills / attributes do you think successful employees share?
- How can you tell if an interviewee is interested in the position/company they are applying to?
- How much do tone of voice, body language and grooming play a part in your decision?
- How important is it for the interviewee to be confident in the interview?
- As a counselor, I see a lot of students with soft voices or shyness and I wonder how much does that play a role in your psyche as a recruiter? How could they stand out as competitive applicants to your organization?
- What can international students do to enhance their chances for internship or employment given the competitive job market? How can they stand out?

and more …

Get the full video replay below.


Animator: Sanaz Nabati, Career Counselor, UCLA Career Center

Presenters included:

Jean-Marc Dedeyne, CEO and Founder, U in the USA

Sara Gunther, Content Associate, Party Earth

S.K. Moon, Korea Pros, Korea Business Consulting and HR Development

Bernard P. Wolfsdorf, Attorney at Law, Wolfsdorf Immigration Law Group



“It has been a pleasure having Jean-Marc as a panelist on a workshop for international students on how to navigate the job search process for international students. He was so professional, knowledgeable and friendly as a panelist staying longer than required to answer students’ questions as well as provide a wealth of resources for both students and fellow colleagues of mine to utilize in working with international students. Additionally, he is so motivated and easy to talk to-he is the symbol of an international student becoming successful and learning the ropes of business conduct. His resources,experiences and knowledge in assisting international students is something I strive to do in helping international students as well. I recommend him as a coach and a panelist for sure because he has a lot to offer. Thanks so much Jean-Marc for your amazing contribution to our recent workshop. I hope to invite you to future programs.” April 23, 2012 Sanaz Nabati, Career Counselor, UCLA, Career Center

Don’t Know How to Find a Job You Love? Contact us here

Live Life in Permanent Beta

Saturday, May 12th, 2012

Serial entrepreneur and investor Reid Hoffman encourages individuals to become the entrepreneurs of their own lives. In this talk hosted by Stanford’s Entrepreneurship Corner, Hoffman shares the importance of taking intelligent risks, building thoughtful networks and continually adapting your skills to navigate a fulfilling career path.


How to Start A Blog that Matters – Jenny Blake

Wednesday, May 2nd, 2012

Tip-toeing around the idea of starting a blog?

Jenny Blake hosted a webinar with Corbett Barr and Caleb Wojcik of Think Traffic on starting a blog that matters.

They covered 5 incredible case studies of regular people who became big name bloggers, 5 bloggers who earn over $1 million a year and the 9 essential elements of starting a blog that matters.



Coming To America

Wednesday, April 18th, 2012

By Jean-Marc Dedeyne, Founder and CEO at U in the USA

International students and expatriates in the United States experience a large variety of adaptation and cultural challenges. They also face a nearly universal set of trials when pursuing careers in the United States. Unfortunately, not all of them are lucky to receive the necessary attention, care and consideration to learn how to:
• Leverage their education and experiences
• Adapt to the American culture
• Communicate clearly and concisely
• Build and leverage their personal brands
• Build deep, trusting relationships that create success
• Become the CEOs of their own careers
• Inspire and fascinate the people that are making decisions about them
• Come across as compelling candidates or leaders
• Be perceived to be ready and the perfect match for the position.

U.S. career opportunities for international students and expatriates are more difficult to find that they used to be. To succeed in the U.S. workplace, international students and expatriates must leverage more than their qualifications, go after the opportunities that are never advertised and more importantly go beyond traditional approaches.

Here are some resources to help you transit and leverage more opportunities:

Coming to America

What is Personal Branding?

Wednesday, April 18th, 2012

Juniper’s Zoe Sands interviews branding guru William Arruda at the Juniper Global Partner Conference in Las Vegas. juniperGPC