Archive for the ‘Entrepreneurial skills’ Category
BY TOM PETERS | AUGUST 31, 1997
Source: Fast Company
It’s a new brand world.
That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …
You’re branded, branded, branded, branded.
It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable. Read complete article here
Are you launching or currently running a startup?
Jason Nazar, co-founder and CEO of Docstoc, has spent years building his company from a small start-up to a sustainable and profitable business. Watch him break down ten steps he’s developed for starting, maintaining and growing an amazing business from the ground up. Listen to the ten greatest challenges entrepreneurs face, and how to master them:
Ideas: The Entrepreneur’s Dilemma
Pitching to Investors
Building a Team
Free Marketing Tools
Growing and Tracking Online Revenue
Better Business Development
Making Strategic Decisions
Managing a Board
In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. Thank you to Definition 6 for providing in-kind video editing services for TEDxAtlanta.
By Mark Cuban on Entrepreneur
Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well.
1. Don’t start a company unless it’s an obsession and something you love.
2. If you have an exit strategy, it’s not an obsession.
3. Hire people who you think will love working there.
4. Sales Cure All. Know how your company will make money and how you will actually make sales.
5. Know your core competencies and focus on being great at them. Pay up for people in your core competencies. Get the best. Outside the core competencies, hire people that fit your culture but aren’t as expensive to pay.
Read complete article here
“Imagine if you will being on your death bed – And standing around your bed – the ghosts of the ideas, the dreams, the abilities, the talents given to you by life.
And that you for whatever reason, you never acted on those ideas, you never pursued that dream, you never used those talents, we never saw your leadership, you never used your voice, you never wrote that book.
And there they are standing around your bed looking at you with large angry eyes saying we came to you, and only you could have given us life! Now we must die with you forever.
The question is – if you die today what ideas, what dreams, what abilities, what talents, what gifts, would die with you? “
– Les Brown
Everyone likes the idea of being unique, but when it comes down to it many of us never really separate from the pack. In this lecture delivered at the Pepperdine School of Business, CEO of Docstoc Jason Nazar talks about skipping classes and being an outsider in order to start his own website.
Jason’s story offers insight into what it means to not only think differently, but live differently. Being exceptional takes discipline, and a dedication to diverging from those around you, even when it’s difficult. Learn how to excel in business or other aspects of life, by changing the way you think about success.
Cheryl Esposito welcomes Dr. Ivan Misner, Founder & Chairman of BNI, the world’s largest business networking organization; and bestselling author of Masters of Networking; Networking Like a Pro: Turning Contacts into Connections; and co-author of Business Networking and Sex: (not what you think)- his newest bestseller. Ivan Misner could be called the accidental networking guru. He was a management consultant with a need for referrals to build his business, so he gathered a small group of professionals with the simple idea that they could refer business to each other. The rest, as they say, is wildly successful history. Over the years Ivan noticed differences in the way men & women network. He decided to do the research and found that his hunch was right. He emphasizes that we all want the same outcome- success in business. We just have different ways of getting there.
And what I’ve found is that difficulties come when you don’t pay attention to life’s whisper, because life always whispers to you first. And if you ignore the whisper, sooner or later you’ll get a scream. Whatever you resist persists. But, if you ask the right question—not why is this happening, but what is this here to teach me?—it puts you in the place and space to get the lesson you need.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.