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How We Choose Varies by Culture

New book examines ‘The Art of Choosing,’ from marriage partners to candy bars

Every human being makes thousands, perhaps millions, of choices over the course of a lifetime, and each one has some kind of personal and social impact.

“Choice is essentially the only tool we have that enables us to go from who we are today to who we want to be tomorrow,” says Sheena Iyengar, whose book, “The Art of Choosing,” sums up over 15 years of her research on the subject.

Iyengar examines how we make important life decisions, like who to marry, as well as seemingly trivial choices such as which kind of candy bar or soft drink to buy. Continue reading here

Listening the story here

Source: VOA News

‘The Art of Choosing’ suggests the desire to choose is universal, but how we choose varies by culture.

More about “The Art of Choosing” here and here

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