There have been countless incidents in which professionals have lost their jobs, been evicted, or even been arrested for things they’ve done on social networks. There has never been a more important time to discuss the many ways you can sabotage your personal brand, and how you can prevent these mistakes before it’s too late.
A new report by Microsoft states that 64% of HR managers think it is appropriate to look at online profiles of candidates and 41% have rejected people as a result. Your online presence — which may consist of both content that you provide (on your LinkedIn profile for instance), as well as what’s written about you by people you may or may not know — is slowly becoming part of the formal recruitment process. It’s also where first impressions occur before in-person handshakes are made, so you have to make sure you are managing your brand online, before someone else does it for you. The following are five ways to avoid sabotaging your personal brand.
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This article was written by Dan Schawbel
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success, an award winning blogger at Personal Branding Blog, a national speaker and consultant on branding and a BusinessWeek columnist.
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